Fashion and Technology go hand in hand as they are two major industries contributing to global economic growth and driving innovation at the forefront. In the fashion industry, technology-driven approaches cater to robot-crafted fabrics, AI algorithms to predict fashion trends, fashion shows and exhibitions hosted in augmented reality spaces, and virtual shopping experiences enhanced by providing walk-in experiences of virtual stores of big brands.
The era we live in is the most suitable timeline for the fashion industry to grow to its full potential. Hence fashion companies are leaving no stone unturned in coming up with ideas and business models to increase revenue streams and reinvent themselves to reckon with the environmental and social impact the fashion business has been creating for ages. The huge impact that digitalization has created in recent years will go a long way & we’re here for it. Although it has transformed the nuances of industry-based practices from manufacturing to marketing, it still has the potential to be a game changer soon.
Whether it’s promoting culture, running show business, the inherent glam of the corporate world, or the regular and seasonal needs of people from all walks of life, fashion is quintessential. Let us have a rundown of ways and manners in which we can observe how technology has redefined fashion:
- Switch from conventional to tech-based shopping methods: Onset of the pandemic propelled many brands to the landscape of e-commerce. Since then, brands have also realized how drastically sales have improved through retail e-commerce platforms. Therefore brands are working leaps and bounds to maintain a powerful online presence, inviting customers to shop through various channels such as an online clothing app or web-based shopping portals.
Flexibility, options, convenience, etc., are only some of the many reasons why online buyers tend to shop online more for their fashion requirements, be it buying bags and shoes or searching stores to shop kurtis online. The driving force behind the growing adaptability of e-commerce platforms is the latest technology. With the advent of Metaverse, fashion brands can provide a virtual tour of their latest collection so that users can experience realism firsthand and purchase desirable items among the linked products.
- Reducing their carbon footprint: Fashion fraternity has received a tremendous amount of backlash in the past few years for being insensitive to ecological factors and contributing to the natural imbalance. New technologies are helping these companies focus more on creating sustainable, recyclable, and responsibly resourced products. Textile industries are also going the extra mile to create fabrics like CUPRON, a material made out of the cotton waste that can replicate luxury fabrics like silk. Trends like thrifting have proved very effective, especially for buying and selling women’s apparel online through websites such as eBay and Vinted.
- Creating virtual fashion avatars: Metaverse and Web3 technology are commonly used for designing avatars nowadays, and these animated digital avatars also require a specific style of clothing, as humans do. Especially the hardcore gamers of famous games like Fortnite make frequent in-game purchases to define the style statement for their avatars. So, if you are interested in buying women’s tshirts or men’s denims for your avatars, brands like Balenciaga have partnered with gaming companies to provide the latest style statement.
Although creativity and technology are two different ends of the spectrum, their confluence can open the doors of endless possibilities and infinite innovations.
